WSU Computer Labs — Student Awareness Campaign
Short-form content designed to make campus computer labs feel accessible, useful, and relevant to everyday student life.
Many students weren’t aware of the full range of lab resources available to them. I created approachable, student-focused content that highlighted where the labs are, what they offer, and why they matter during the semester.
Project Overview
Brand: Weber State University — Computer Labs
Content Type: Short-form social video & student-focused promos
Target Audience: Current WSU students & new/incoming students
Tools & Equipment: iPhone 15 Pro, gimbal, natural light, CapCut / Adobe Premiere
Goals
- Increase awareness of campus lab locations and available resources
- Make the labs feel less intimidating and more “for students”
- Encourage students to see the labs as a study, printing, and project hub
Approach & Strategy
I focused on simple, clear, and visually guided storytelling: walking tours, “day in the life” style clips,
Project Videos
A selection of content created for this campaign. Each piece was filmed, edited, and directed to match the brand tone and platform style.
Creative content created to boost student engagement.
On-trend content created to ride the latest campus waves - Spotify wrapped-esque.
Playful content built to keep students engaged..
Seasonal content for Valentine's Day designed to show relatability and bring students together.
Creative content crafted to advertise energy drinks in the labs.
Holiday-themed content made to boost school and labs spirit.
Motivational content created to support students through finals.
Results
Strong engagement and positive brand response. Content performed above average for similar lifestyle assets.
Let’s Build Something Great
If you need fun, personality-driven lifestyle content — I’ve got you covered.
Get in Touch →