WSU EAST — Engineering, Applied Sciences & Technology Content
Relatable, trend-aware content to connect with engineering & technology students and showcase life inside EAST.
The brief was to move away from “stiff” academic messaging and towards content that feels like it’s made by and for students — while still highlighting labs, projects, and the unique culture within EAST.
Project Overview
Brand: Weber State University — EAST
Content Type: Student-facing, trend-aligned short-form videos
Audience: Current & prospective EAST students
Tools & Equipment: iPhone 15 Pro, tripod / handheld, CapCut, Adobe Premiere
Goals
- Make EAST feel more approachable and student-centered
- Show the real culture: labs, projects, collaboration, and campus life
- Leverage trends without losing the integrity of the programs
Creative Strategy
I used trending audio, quick cuts, and light humor to showcase EAST life — from lab work and projects to hallway moments and teamwork. Each piece was built to be easily shareable and to make students think, “That’s literally us.”
- Relatable, student POV filming style
- Quick intros that hook within the first second
- Text overlays to clarify programs, spaces, and opportunities
Project Videos
A selection of content created for this campaign. Each piece was filmed, edited, and directed to match the brand tone and platform style.
Finals-week content made to inspire, calm, and boost student engagement.
Viral-inspired content tailored for EAST specific student culture.
Seasonal content designed to celebrate EAST students and bring students together.
EAST Students focused content.
Content for student engagement in the lead up to finals.
Content for student engagement in the lead up to finals.
EAST April fools content.
Results
The content helped EAST feel more visible and relevant on social channels, with strong engagement from students who recognized themselves, their friends, and their spaces in the videos.
“Kat helped us speak our students’ language. The content felt authentic and captured the energy of EAST perfectly.”
— WSU EAST Marketing
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I love helping programs and departments show their true personality in a way that students instantly connect with.
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