WSU Cheerleading — Nationals Hype Content
A set of short-form hype videos celebrating team culture, athleticism, and the lead-up to UCA Nationals.
I aimed to capture the energy and intensity of collegiate cheer, generating excitement among fans, alumni, and incoming athletes.
Project Overview
Brand: Weber State University Spirit Squad
Content Type: Hype reels, quick content.
Audience: Students, athletes, cheer community
Tools Used: iPhone 15 Pro, 360 Camera, CapCut
Objectives
- Create hype for Nationals season
- Showcase athletic difficulty + team culture
- Create shareable content for athletes and fans!
Creative Strategy
I captured athletic moments, and behind-the-scenes clips. I used trends to build hype in the lead up to Collegiate Cheer Nationals.
Project Videos
A selection of content created for this campaign building up to nationals. Each piece was filmed, edited, and directed to match the team tone and platform style.
Nationals Hype Reel
Lead up to nationals Mascot Hype Video - Waldo's morning routine.
Celebratory content - 2024 NCA Champions Ring Ceremony
Results
Content contributed to significant excitement on campus and strong social engagement during the Nationals period.
“These videos were EXACTLY what we needed going into Nationals. So powerful and energetic.”
— WSU Spirit Squad Coach
Let’s Hype Your Program
I’d love to create movement-based, energetic athletic content for your team.
Contact Me →