CVS Trending Campaign
A trend-based short-form video created to boost brand engagement and awareness.
I used humor and trending audio to create relatable content that connected with CVS shoppers and brought attention to their brand personality.
Project Overview
Brand: CVS
Content Type: Trend-based short-form video
Audience: Everyday consumers
Tools Used: iPhone 15 Pro, CapCut, natural light
Approach
I leaned into a trending concept that would feel instantly recognizable on social platforms. The structure was designed for retention: fast pacing, humor, and a clear CTA.
Project Videos
A selection of content created for this campaign. Each piece was filmed, edited, and directed to match the brand tone and platform style.
Main content used for campaign.
Results
The video generated strong engagement and high watch-time. It captured exactly the playful tone the CVS team wanted.
“Kat understood the assignment perfectly — fun, on-trend, and incredibly well-executed.”
— CVS Social Team
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