:root{--bg: #fafafa;--ink: #0f172a;--ink-dim: #334155;--line: #e5e7eb;--accent: #111827;--muted: #64748b;--card: #ffffff;--main-purple: #5856d6;--radius: 16px;--maxw: 920px;--nav-height: clamp(56px, 8vh, 72px);--label-top: calc(var(--nav-height, 72px) + 12px)}*{box-sizing:border-box}html{scroll-behavior:smooth}html,body{height:100%}body{margin:0;color:var(--ink);font-family:Inter,system-ui,-apple-system,Segoe UI,Roboto,Helvetica,Arial,"Apple Color Emoji","Segoe UI Emoji";line-height:1.65}a{color:inherit;text-decoration:underline;text-underline-offset:2px}.page{max-width:var(--maxw);margin:0 auto;padding:var(--nav-height) 20px 96px}main.case-study{min-width:100vw;background:var(--bg);position:relative;z-index:5}.hero-overview{position:relative;height:100vh;width:100%;display:flex;align-items:center;justify-content:center;overflow:hidden;z-index:0}.hero-overview .hero-bg{position:fixed;inset:0;width:100%;height:100%;object-fit:cover;z-index:-2}.hero-overview:after{content:"";position:fixed;top:0;left:0;width:100%;height:100%;background:rgba(0,0,0,.8);z-index:-1}.hero-overlay{position:relative;z-index:1;text-align:center;color:#fff}.hero-overlay h1{font-size:clamp(36px,6vw,80px);font-weight:700;margin-bottom:.25em}.hero-overlay p{font-size:clamp(16px,2vw,24px);margin:0}.hero-overview:after .slayground{background:linear-gradient(135deg,rgba(15,15,18,.6),rgba(174,2,105,.75))}.hero-overlay.slayground{position:absolute;top:0;left:0;width:100%;height:100%;background:linear-gradient(135deg,#0f0f12,#ae0269);display:flex;flex-direction:column;justify-content:center;align-items:center;color:#fff;text-align:center;padding:2rem;z-index:1}.hero-back{position:absolute;left:-20%;top:50%;transform:translateY(-50%);z-index:3;font-size:2rem;color:#fff;text-decoration:none;transition:background .2s ease,transform .2s ease}.hero-back:hover{color:var(--main-purple, .5);transform:translateY(-50%) scale(1.25)}.navbar-home{position:fixed!important;top:0;left:0;right:0;z-index:1000;background:transparent}.navbar-brand{font-weight:700;font-size:1.5rem;letter-spacing:2px;text-transform:uppercase;transition:color .3s ease}.navbar-brand:hover{color:#fff;text-shadow:2px 2px 3px rgba(0,0,0,.2);text-decoration:none}.case-study{display:grid;grid-template-columns:200px minmax(0,1fr) minmax(80px,12%);gap:3rem;max-width:1440px;margin:0 auto;padding:var(--nav-height) 3rem 5rem}.case-content{max-width:850px}.case-menu nav{position:sticky;top:var(--nav-height);height:calc(100vh - var(--nav-height));display:flex;flex-direction:column;justify-content:center}.case-menu ul{list-style:none;margin:0;padding:0;display:flex;flex-direction:column;gap:1.25rem}.case-menu a{text-decoration:none;font-weight:600;color:var(--muted);transition:color .2s ease,background .2s ease;padding:6px 10px;border-radius:8px}.case-menu a:hover{color:var(--accent)}.case-menu a.active{color:#fff;background:var(--main-purple)}@media (max-width: 900px){.case-study{grid-template-columns:1fr;padding:var(--nav-height) 1.25rem 2.5rem}.case-menu{display:none}.case-content{max-width:100%}}header{margin-bottom:48px}.crumbs{font-size:14px;color:var(--muted)}.title{font-size:clamp(28px,15vw,65px);line-height:1.15;letter-spacing:-.01em;margin:8px 0;font-weight:700}.subtitle{font-size:clamp(16px,2.4vw,19px);color:var(--ink-dim);margin:0}.label-heading{padding:0 0 2rem;font-size:40px;font-weight:700}.case-content>section{padding:56px 0;border-bottom:1px solid var(--line)}.case-content>section:first-of-type{padding-top:48px}.case-content>section>h2{margin:0 0 12px;font-size:28px;letter-spacing:-.01em}.case-content>section>h3{margin:18px 0 8px;font-size:22px}.case-content>section p{margin:0 0 20px}.case-content>section ul,.case-content>section ol{margin:0 0 20px 1.4em}.card{background:var(--card);border:1px solid var(--line);border-radius:var(--radius);padding:20px;margin-bottom:18px}.kpi{margin-top:16px}.kpi .card{padding:18px;margin-bottom:16px;height:100%}.kpi .metric{flex:1 1 auto;min-width:180px;padding:14px;border:1px dashed var(--line);border-radius:12px;background:#fff}.metric .value{font-weight:700;font-size:20px}.media{border:1px dashed var(--line);border-radius:var(--radius);background:#fff;padding:28px;text-align:center;color:var(--muted);font-size:14px}.media-grid{display:grid;gap:12px}@media (min-width: 860px){.media-grid{grid-template-columns:repeat(3,1fr)}}.pair{display:grid;grid-template-columns:1fr;gap:14px}@media (min-width: 860px){.pair{grid-template-columns:1fr 1fr}}.pair img{width:100%;border:1px solid var(--line);border-radius:12px}.pair figcaption{font-size:12px;color:var(--muted);margin-top:6px}.personas{display:grid;gap:20px}@media (min-width: 900px){.personas{grid-template-columns:1fr 1fr}}.persona{border:1px solid var(--line);border-radius:var(--radius);padding:20px;background:#fff;display:flex;flex-direction:column;gap:8px;box-shadow:0 1px 2px #1018280f,0 8px 24px #1018280f;transform:translate(12px)}.persona h4{margin:0 0 6px}.swatches{display:flex;gap:8px;flex-wrap:wrap;align-items:center;padding:0 0 2rem}.swatch{width:50px;height:50px;border-radius:50%;border:1px solid rgba(0,0,0,.5);box-shadow:2px 2px 6px #0f0f124d}.case-cta{margin-top:14px;display:flex;gap:12px}.case-cta .cta{display:inline-flex;align-items:center;gap:8px;padding:10px 14px;border:1px solid var(--line);border-radius:10px;background:var(--card);color:var(--accent);font-weight:600;text-decoration:none;transition:background .2s ease,color .2s ease,border-color .2s ease,transform .06s ease}.case-cta .cta:hover,.case-cta .cta:focus-visible{background:var(--main-purple);color:#fff;border-color:var(--line);text-decoration:none;transform:translateY(1px);outline:none}.case-cta .cta i{font-size:1rem;line-height:0}.indent-card{margin:1.25rem 0 2rem;padding:1rem 1.25rem 1.25rem;border-radius:14px;background:#fff;box-shadow:0 1px 2px #1018280f,0 8px 24px #1018280f;border:1px solid rgba(17,24,39,.06);transform:translate(12px)}.indent-card--leftpad{padding-left:2rem}.indent-card .process-list{margin:0 0 .25rem;font-weight:700;font-size:1.05rem}.indent-card p{margin:0 0 1rem;color:#4b5563}.case-figure{margin:0;background:#fff;border-radius:12px;overflow:hidden;border:1px solid rgba(17,24,39,.06);box-shadow:0 1px 2px #1018280d,0 6px 18px #1018280d}.case-figure img{display:block;width:100%;height:auto;border:2px solid #e5e7eb;border-radius:10px;box-shadow:0 4px 10px #0000001f;background:#fff;padding:6px}.case-figure figcaption{padding:.75rem 1rem;font-size:.9rem;color:#6b7280;background:#fafafa;border-top:1px solid rgba(17,24,39,.06)}.indent-card:hover{box-shadow:0 2px 6px #10182814,0 12px 28px #1018281a;transform:translate(12px) translateY(-1px)}@media (max-width: 576px){.indent-card{transform:none;padding:.875rem 1rem 1rem}.indent-card--leftpad{padding-left:1rem}}pre{background:#0b1020;color:#e5e7eb;border-radius:12px;padding:18px;overflow:auto;font-size:13px;line-height:1.5}footer{margin-top:56px;font-size:14px;color:var(--muted)}#research,#ia{background:var(--bg);padding:4rem 0}#research .label-heading,#ia .label-heading{font-size:2.25rem;font-weight:700;color:var(--accent);margin-bottom:1.5rem;border-left:6px solid var(--accent);padding-left:.75rem}#research h3,#ia h3{font-size:1.35rem;font-weight:600;margin-top:1.5rem;margin-bottom:.75rem;color:var(--ink-dim)}#research ul,#ia ul{list-style:disc;margin:0 0 1.5rem 1.5rem;padding:0;color:var(--ink-dim)}#research li,#ia li{margin-bottom:.5rem;line-height:1.6}#research .media-grid,#ia .media-grid{display:grid;gap:1.5rem;margin-top:2rem}@media (min-width: 860px){#research .media-grid{grid-template-columns:1fr 1fr}#ia .media-grid{grid-template-columns:repeat(3,1fr)}}#research figure,#ia figure{margin:0;text-align:center}#research img,#ia img{width:100%;border:1px solid var(--line);border-radius:var(--radius);box-shadow:0 4px 10px #0000000f;background:#fff}#research figcaption,#ia figcaption{font-size:.85rem;color:var(--muted);margin-top:.5rem}#ia .card{border:1px solid var(--line);border-radius:var(--radius);padding:1.25rem 1.5rem;background:var(--card);margin-bottom:1rem;box-shadow:0 2px 6px #1018280f;transition:transform .15s ease,box-shadow .2s ease}#ia .card strong{color:var(--main-purple)}#ia .card:hover{transform:translateY(-3px);box-shadow:0 6px 16px #1018281f}.image-modal{position:fixed;inset:0;background:rgba(0,0,0,.85);display:flex;align-items:center;justify-content:center;opacity:0;pointer-events:none;transition:opacity .3s ease;z-index:2000}.media-grid img:hover{transform:scale(1.1);box-shadow:4px 6px 18px #000000b3;transition:transform .2s ease;cursor:zoom-in}.image-modal.show{opacity:1;pointer-events:auto}.image-modal img{max-width:90%;max-height:90%;border-radius:12px;box-shadow:0 8px 24px #00000080}.image-modal .close-btn{position:absolute;top:2rem;right:2rem;font-size:2rem;color:#fff;cursor:pointer;transition:transform .2s ease}.image-modal .close-btn:hover{transform:scale(1.1)}